The success of Pyxisnet in exporting software services to the international market has drawn the attention of the local IT industry. In various fairs Pyxisnet is invited to discuss the elements of its success as well as the means of overcoming some of the obstacles facing software outsourcing. In the photograph above the company CEO, Ali Ishtiaq, is seen making a presentation at a Softexpo fair organized by BASIS, the national IT industry advocacy group. The seminar is titled, 'Case Studies on Joint Ventures and ODCs'.